Yamaha Motor Philippines, Inc. celebrates the Filipino Culture with their week long participation in the Kadayawan Festival. The brand introduced the Mio Ride Your Story campaign to the region that featured the Mio Sporty, Mio i 125, Mio Soul i 125, and Mio 125 MXi. The campaign revolves around the philosophy of breaking through and realizing how unique and special an individual's identity is.
The Rizal Park became the Mio Motorcycle's home in Davao where they were all displayed for the public. A free test ride was conducted for the Davaoenos to determine which motorcycle was best suited for their personality.
Or course riding wouldn't be the only feature. This is a festival after all. Yamaha also threw a party for everyone in attendance that featured Multi-Awarded winning band, Pupil. If that wasn't enough the Philippine Pop-Rock Princess, Yeng Constantino, was also part of the festivities that gave the audience an unforgettable experience. To end the festival, Yamaha rolled out its own float during the Kadayawan Grand Parade.
This fusion of ethnic excellence and motorcycle ingenuity is a pairing that is unusual yet a special bond that was witnessed, felt, and will always have a place in the hearts of everyone in the festival.
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